AriZona Beverages is a Brooklyn-based company dedicated to creating great-tasting, affordable beverages with playful, distinctive packaging. While its iconic iced tea designs carry strong cultural resonance and a recognizable visual identity, the rest of the product line lacks consistency and feels visually outdated.

This redesign introduces a flexible packaging system that brings cohesion across all product lines while preserving product variety and brand recognition. The updated approach modernizes the visual language, improves legibility, and establishes a scalable canvas for future artwork and new product launches, all while maintaining the brand’s bold, creative spirit.