Cusp Chocolate
Cusp Chocolate
CUSP is a redefinition of indulgence. Chocolate crafted to engage the senses and slow down time.The kind of luxury that’s felt through details.
CUSP invites you to savor the tension between stimulation and the beautifully understated, light subtlety and dark indulgence.
Design Credits:
Ananya Tatwadi, Anushri Shah, Danny Feng, Nicole Zhu
The CUSP logo is inspired by light breaking into a space, much like a skylight carving a sharp, deliberate beam into the dark.
The letters CUSP sit on the edges of the square, each positioned on the cusp of the boundary. Their placement reinforces the brand’s core idea of indulgence and restraint and between dark and light.
The execution of CUSP is driven by contrast and reveal. A light, white exterior holds the form in restraint clean, quiet, and almost architectural while the interior bursts open into saturated gradients that echo the sensory spectrum of the chocolate itself.
The box is designed to create a pause. Opening it is slow and intentional, revealing the chocolate gradually rather than all at once. That sense of restraint carries beyond the packaging through grainy, abstracted body imagery soft, tactile, and intentionally imperfect used across merch and collateral to bring warmth and intimacy into the system.
